Zahraa is a communications and events strategist with over 20 years of experience helping clients develop and execute impactful marketing and communications strategies, campaigns, and events across the GCC. Zahraa is a native of the Gulf region and an Arab speaker giving her strong insight and the ability to add value to her clients’ efforts to navigate the Arab media and business and investor culture.
She began her career in the insurance sector at the region’s then largest insurer, Arab Insurance Group. She then established EVENTSCOM, a full-service PR and events consultancy before going on to co-found FinMark in 2010.
Zahraa is also very active with the regional business and investor community and has an extensive network benefiting her clients and supporting their efforts to profile build and create meaningful partnerships. She is among the founders and a Board Member of the Bahrain International Federation of Business & Professional Women, and a Board Member of the American Chamber of Commerce, Bahrain, and Bahrain India Society. Formerly, she also sat on the Board of The Entrepreneur’s Organisation (EO), Bahrain Chapter, and was the Head of International Public Relations Association’s Bahrain Chapter.
Zahraa is a graduate of Civil Engineering from Bahrain University and holds an Advanced Diploma in Insurance from the Bahrain Institute for Banking & Finance.
